so much good!

We’ve been missing-in-action on the blog scene since last August (almost a year now). This year has been a whirlwind with so many *good* changes and we are so excited for the year ahead.

Here are some highlights…

This year we published our very first peper & parlor lookbook – it was so much fun! Be sure to keep your eye out for our next big project.

Screen shot 2014-06-22 at 2.10.26 PM

Late last summer we went on our first ever “team-building” retreat to Puerto Rico! We had such an amazing time at the Caribe Hilton, strolling down the streets of Old San Juan, and checking out the local scene at Piñones beach. Anne a.k.a. “big sexy” even got a free surf lesson, haaa! We also had a chance to meet some of Yomaira’s family in the mountains of Caguas, P.R. We can’t wait for the next trip.

photo 1

photo 2

We’ve also welcomed some really awesome new lines by independent designers. You’ll see dedicated blog posts to those in the future. One of the sneaky best-selling line is Upper Metal Class – handmade minimalist jewelry on the west coast by artist T. Screen shot 2014-06-22 at 1.35.43 PMWe also have a new staff member in the ranks! The peper and parlor newbie is Ashley. After a few post-grad years on the island of St. John she’s back on the continental U.S. and honing her retail and event planning skills. You’ll see her at the shop on weekends and some weekdays.Screen shot 2014-06-22 at 1.50.30 PM

Our e-commerce site is chock-full of the best pieces in the shop. Our former staffer-turned-photo editor at Conde Nast, Brenda continues to blow us away with her photography and endless creativity.

Screen shot 2014-06-22 at 2.06.20 PMCheck out our site and tell us what you think!

There is lots more happening and we can’t wait to tell you about it!


peper girls



Adriana’s world: Rockin’ it “Grandpa chic”


Adriana (AKA: “Sid”) has been busting a grandpa fashion move at least weekly for the whole 5 months she’s been back working at Peper. This gorgeous dark-haired beauty has curves galore and knows how to dress them but at least once a week she unapologetically rocks a look she calls her “grandpa style”.


Pictured above: NSF boyfriend jeans, Clue layered-look cardigan, Clare Vivier bag, Tylho white blouse (in store only).

We caught up with her today to find out a little more about what inner voice she’s listening to when she buttons that shirt all the way up to her pretty little neck:


Girls: “Adriana, who is your grandpa and why do you want to dress like him?”

Adriana: “I’m deeply influenced by Archie Bunker”

Girls: “But that doesn’t answer the question.”

Adriana: “It doesn’t matter because my real Grandpa was a farmer in Puerto Rico”

Girls: “What is one grandpa piece that is crucial for the Grandpa chic look?”

Adriana: “Uh! Relaxed boyfriend denim”

Girls: “Does your boyfriend, John, ever want to dress like a Grandma?”

Adriana: “He probably dresses like his Grandma (Baci) in plaids and flannels.”

Well, not sure that answers a lot but thanks anyway, Sid!!!


How I “did” the jeans….

Ever since Yomaira posted about our store “makeover” I’ve been asked repeatedly how I got my old Habitual skinny jeans distressed and bleached etc.


Step 1: Find a jean that just needs an update. Preferably one that’s not so worn thin that it can withstand some abuse.

My 7 yr old Habitual skinny jeansGathered stitching.

Step 2: Decide where you want the bleaching or streaking and in those areas consider running a simple sewing stitch through to create gathering. (try to use synthetic thread but either will do). If you don’t care about a pattern or placement just throw those bad-boys in the tub/shower and get ready to bleach (“resist-dye”)

Step 3: I began using as prescribed on some crafting websites a solution of bleach/water of 1/10. I found that the high-quality of my Habitual denim (Same happened with my NSF by the way) was not allowing any change to happen! I gradually increased the bleach porportion until it was 1/1. I used a spray bottle at first but then eventually just found myself throwing the solution all over the jeans.

my supplies

my supplies

Step 4: Wait. I monitored carefully to make sure i didn’t go “too far” as i was using such a highly concentrated solution with bleach. I didn’t want to burn a hole in them (or did I….hmmm. next time!) I think I left it on at least 15 minutes but depending on the saturation of the original dye in the denim the time could be shorter.

Step 5: When I achieved the effect I wanted, i put the jeans in a bucket and used hydrogen peroxide as a “stop agent” to prevent further discoloring or even holes.

Lastly: I just washed alone on cold in the washing machine.

Oh, and as far as the paint splotches. You just have to get busy and do a little makeover on your own walls and undoubtedly you’ll get paint on yourself. Pretty silly.

There you go.

Tam’s world…(bigger and better!!)

Hi everyone!

As you’ve noticed our sweet Tamara is lugging around a little concoction for about 30 weeks now. Although shes’s growing by the minute, she hasn’t lost touch with fashion!

Stop by and witness her in all her pre-mommy gorgeousness. And know that THESE are her top picks of the week here at the shop!!

Thanks for your Picks, Tam!

Thanks for your Picks, Tam!

Star tee by “Shine”(in store only), Lace blouse by “Raquel Allegra”, Lace back tank from “Clu” (in store only)

(She’s obviously staying focused on her softer side while she prepares to be outnumbered by the boys!)

Working it in all Peper pieces!!

Working it in all Peper pieces!!

Stay tuned…

xo, Anne

when animal (prints) attack – the peper & parlor edition

We’ve been busy buying fall clothes & shoes for the past few weeks. We’ve attended all the shows, visited all of our favorite showrooms, and labored for hours over what we’d like to show you next fall. It was all smooth sailing until Anne saw: THESE BAGS…


Adriana and I were lucky to witness Anne’s instant attraction to the bags in their natural fashion habitat. The photos document the encounter and the subsequent struggle. Needless to say, the bags won and Anne is still obsessively planning a counter-attack.


The dusty aftermath…(kind of adorable right?)


xo, yomaira

Post-buying feast at La Luncheonette…


Worth a major mention is La Luncheonette in Chelsea. This French bistro has been around forever and has absolutely stood the test of time!  After 3 trade shows this week and looking at countless cashmere sweaters, skinny jeans, leather bombers, and fancy sweatpants (yes, on EVERYONE’S fall line) we decided to treat ourselves to a fabulous meal on the west side of Manhattan.

Our lovely hostess!!

Our lovely hostess!!

Melva, owner and wife of co-owner chef, was our hostess with the most-est! She clearly loves what she does and her customers (something I can relate to!!).

Our table had cassoulet, rack of lamb, frisee salad, steak au poivre, and a mushroom pate. Plus two bottles of cote de rhone and a fabulous chocolate dessert.

Where there's smoke there's fire!

Where there’s smoke there’s fire!

Here is where we brainstorm on cocktail napkins all our genius store plans and schemes.

From our table is where we were able to bribe Yomaira’s hubby, Tacuma, to come drive us home in exchange for a delicious take-out meal of roasted chicken.

On this kind of fun and productive night we know why we have all come to find ourselves working side-by side at Peper.

Come for the ambience, stay for the butter...

Come for the ambience, stay for the butter…

We even got a tour of the butter-chamber where they have stored the biggest block of what we were told was the fattiest butter available in the US.

Thanks La Luncheonette!! 130 Tenth Ave., New York, NY 10011
at 18th St.

Thank you Hoboken!!

It’s been tough to write what with my brain flooded with flood information etc etc.

I do feel like I need to talk about my beautiful store and my beautiful staff and my beautiful clients and friends….

When I was 26 yrs old I opened Peper Apparel here in Hoboken. The reasons I opened the shop ended up being completely different than the reasons I’ve kept at it for 17 yrs.  I dreamed of being local while working.  I had aspirations of having a space where I could be “all business” or be creative.  I saw my fellow shop owner (and now good friend!), Diane sitting with her husband doing crosswords at the cafe in the morning instead of rushing onto the bus to NYC.  I did always like…ok LOVE…clothes. And shoes.  And people.

As I look back at it all now I can still see where the shop has served the purposes I set out for it to. I now realize that Peper has been the most enriching, inspiring, stressful, joyous, life-defining thing I ever could have embarked on at 26.  The people alone who walk in my door are enough to make me want to get up in the morning. The things my staff have taught me will stay with me always. The community connection I now have to my absolute favorite city is so special. I have wealth beyond my wildest dreams in terms of these things.

I have to say thank you to all the lovely ladies (and men) who’ve shared with me and my staff their stories, lives, and patronage.  This would just be my “job” if it weren’t for you!

It also must be said that I have had the most incredible sales team any store-lady could want.  My lovely ladies warm my heart with their generosity, patience, humor, loyalty, and never-ending love for my kids.

Today I’m celebrating all that has kept me going through this long 17 yrs and I particularly toast my gorgeous team: Adriana, Arthur, Brenda, Courtney, Craig, Kali, Mayra, Tamara, and Yomaira.  I love you!!!

I look forward to years to come here at Peper and Parlor!!